陸片取巧經典歌〈初體驗〉拍電影 – 中時電子報
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陸片取巧經典歌〈初體驗〉拍電影
2015年05月31日 04:10
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鍾志均/綜合報導
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大陸演員張超在《愛之初體驗》飾演一名宅男,渴望愛情的到來。
林更新(左)和周冬雨在《同桌的你》裡有純純的高校戀情。
去年林更新、周冬雨主演的《同桌的你》引發大陸觀眾對青春的懷念,該片改編高曉松1994年創作的同名校園民謠,票房高達4.5億人民幣(約22.5億台幣)。今年有更多流行歌曲改編成電影,像是滕華濤監製的《愛之初體驗》(改編張震嶽同名歌曲)、陳奕迅的〈你的背包〉和蘇打綠的〈小情歌〉等。大陸業界表示,將熱門歌曲改編成電影,成本不高、受眾廣泛,宣傳上若能找到好話題,對票房有很大助益;好比去年王菲唱紅電影《匆匆那年》同名主題曲,票房近30億台幣。不過大陸影評人擔憂,不少創作者因此可能放棄原創,只想利用品牌優勢掩蓋其他不足,久而久之會投機取巧。
陸片取巧經典歌〈初體驗〉拍電影 - 中時電子報
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陸片取巧經典歌〈初體驗〉拍電影
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中字型
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點閱491
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6/10
大陸演員張超在《愛之初體驗》飾演一名宅男,渴望愛情的到來。
林更新(左)和周冬雨在《同桌的你》裡有純純的高校戀情。
去年林更新、周冬雨主演的《同桌的你》引發大陸觀眾對青春的懷念,該片改編高曉松1994年創作的同名校園民謠,票房高達4.5億人民幣(約22.5億台幣)。今年有更多流行歌曲改編成電影,像是滕華濤監製的《愛之初體驗》(改編張震嶽同名歌曲)、陳奕迅的〈你的背包〉和蘇打綠的〈小情歌〉等。大陸業界表示,將熱門歌曲改編成電影,成本不高、受眾廣泛,宣傳上若能找到好話題,對票房有很大助益;好比去年王菲唱紅電影《匆匆那年》同名主題曲,票房近30億台幣。不過大陸影評人擔憂,不少創作者因此可能放棄原創,只想利用品牌優勢掩蓋其他不足,久而久之會投機取巧。
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有人建議,在消費完原有音樂品牌後,電影劇情必將有所超越,否則淪為一支加長版MV。觀眾則質疑,儘管歌曲經典,對1990年、2000年後出生的年輕觀眾未必熟悉,對此,《失戀33天》導演滕華濤樂觀表示,觀眾關注的應是電影好不好看,不會太在意是否由流行金曲改編。至上月為止,大陸電影票房已達到100億人民幣(約500億台幣),創下百日內突破百億大關的最快紀錄。大陸業者預估今年將超越300億人民幣(約1500億台幣)。陸媒指出,帶動票房快速上升的原因包括二、三線城市戲院的發展和網路購票平台崛起。,