國泰賣咖啡 嗆聲星巴克 – 中時電子報
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國泰賣咖啡 嗆聲星巴克
2015年07月25日 04:09
中國時報 陳宥臻/台北報導
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國泰集團首間自創餐飲品牌「Cozzi Cafe」,24日於國泰人壽大樓開幕。(楊兆元攝)
國泰集團搶進咖啡館生意,搶攻台灣一年750億元咖啡市場!國泰商旅旗下第一家咖啡館Cozzi Cafe昨日在仁愛路國壽大樓開幕,國泰商旅表示,國人目前每人每年僅喝100多杯咖啡,鄰近日本是350杯,還有很大成長空間,未來會逐國泰世華銀行據點來開咖啡館,甚至挑戰時尚龍頭咖啡品牌星巴克。連鎖咖啡業者調查,2014年國內咖啡商機達500億元,今年預估可達750億元,國人對咖啡接受度日漸提高,也引起國泰集團的興趣,昨日開出第1家咖啡館Cozzi Cafe,咖啡價位從60元到200元都有。
國泰賣咖啡 嗆聲星巴克 - 中時電子報
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國泰賣咖啡 嗆聲星巴克
2015年07月25日 04:09
中國時報 陳宥臻/台北報導
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國泰集團首間自創餐飲品牌「Cozzi Cafe」,24日於國泰人壽大樓開幕。(楊兆元攝)
國泰集團搶進咖啡館生意,搶攻台灣一年750億元咖啡市場!國泰商旅旗下第一家咖啡館Cozzi Cafe昨日在仁愛路國壽大樓開幕,國泰商旅表示,國人目前每人每年僅喝100多杯咖啡,鄰近日本是350杯,還有很大成長空間,未來會逐國泰世華銀行據點來開咖啡館,甚至挑戰時尚龍頭咖啡品牌星巴克。連鎖咖啡業者調查,2014年國內咖啡商機達500億元,今年預估可達750億元,國人對咖啡接受度日漸提高,也引起國泰集團的興趣,昨日開出第1家咖啡館Cozzi Cafe,咖啡價位從60元到200元都有。
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Cozzi Cafe屬於國泰商旅旗下事業,國泰商旅指出,Cozzi Cafe今年底會進駐信義區新開的微風信義店,短期目標2年開5家店以上,半年開1家。國泰商旅策略長王明縈說,目標是希望在有貴賓理財的國泰世華銀行旁都開一間Cozzi Cafe,因此長期目標上看百家。首家Cozzi cafe耗資500萬元,預計每天可賣出500杯咖啡以上,選用UCC咖啡豆,王明縈指出,選豆過程是國泰小王子蔡宗翰、壽險、建設高層全都參與,拍板認為咖啡口感夠佳才定案。且售價每杯150~200元的咖啡還選用被聯合國列為世界遺產的牙買加藍山咖啡豆。Cozzi cafe搶食咖啡市場大餅的策略是「金融商圈」、「特選咖啡豆」和8-10坪小坪數經營,以外帶為主,價格也與星巴克差不多,加上有金融圈當底子,如同首家店開在商辦大樓內,每天有5000多人上班,就有足夠買盤。星巴克目前國內店數300多家,明年目標要到400家。總經理徐光宇曾大器表示,國內不少人創業都愛開咖啡館,他樂觀其成,認為可以把市場一起做大。(中國時報),