業績不振 奢侈品牌陸續降價 – 中時電子報
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業績不振 奢侈品牌陸續降價
2015年07月25日 04:09
中國時報 大陸新聞中心/綜合報導
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據「北京商報」報導,大陸時尚圈從嘲笑貧窮轉向講究品味,造成國際奢侈品牌市場行情持續下滑,繼香奈兒(Chanel)、迪奧(Dior)、愛馬仕(Hermes)、古馳(Gucci)之後,義大利奢侈品牌普拉達(Prada)日前也宣布了降價措施。報導稱,面對精品降價潮,售價一向「很硬」的普拉達終於跟進,日前宣布在中國大陸等地調整價格。專家分析,業績不振加上市場壓力沉重,逼普拉達不得不降價。
業績不振 奢侈品牌陸續降價 - 中時電子報
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兩岸國際
業績不振 奢侈品牌陸續降價
2015年07月25日 04:09
中國時報 大陸新聞中心/綜合報導
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據「北京商報」報導,大陸時尚圈從嘲笑貧窮轉向講究品味,造成國際奢侈品牌市場行情持續下滑,繼香奈兒(Chanel)、迪奧(Dior)、愛馬仕(Hermes)、古馳(Gucci)之後,義大利奢侈品牌普拉達(Prada)日前也宣布了降價措施。報導稱,面對精品降價潮,售價一向「很硬」的普拉達終於跟進,日前宣布在中國大陸等地調整價格。專家分析,業績不振加上市場壓力沉重,逼普拉達不得不降價。
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普拉達這次調整服裝、箱包和其他飾品等20%的商品價格。至於為何降價,北京專櫃的工作人員表示,這是普拉達在全球各地的季度正常調價,主要是因應匯率變化。據指出,普拉達其中一款包售價由人民幣1.8萬元降至1.6萬元(約8萬台幣),降價約11%,超過一般精品5%至7%的調價範圍。在此之前,香奈兒等品牌紛紛在大陸降價,愛馬仕在歐洲提價同時,卻不含中國大陸,古馳則以低價出清,但普拉達未加入這波精品降價潮,而是選擇擴增產品品項,但今年第1季營收和獲利頹勢未明顯改觀。隨著大陸民眾赴港旅遊減少,香港市場不景氣,加上大陸精品市場步入寒冬,普拉達第1季在大中華區銷售淨額銳減19.2%,成為業績下滑的重災區。(中國時報),