奧迪新車連發 拚性能車市龍頭 – 中時電子報
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奧迪新車連發 拚性能車市龍頭
2015年07月27日 04:10
中國時報 黃琮淵/台北報導
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性能車款成當紅炸子雞,第三代全新Audi TT/TTS高性能雙門跑車本周上市。TT雙門跑車是奧迪最具代表性且知名度最高的性能跑車。 (黃琮淵攝)
搶當高性能跑車市場領頭羊,台灣奧迪首度引進全新第3代TT及TTS雙門跑車,今年底之前還會再引進兩款性能車款,希望帶動其他車款銷售動能,全年品牌銷量上看6000輛。為替新車造勢,台灣奧迪斥資上千萬元在台北市信義區克緹廣場打造展示全新車款的「超快敢跑道」,並在現場展出高空燈光秀,展現搶灘高性能跑車市場企圖。
奧迪新車連發 拚性能車市龍頭 - 中時電子報
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奧迪新車連發 拚性能車市龍頭
2015年07月27日 04:10
中國時報 黃琮淵/台北報導
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性能車款成當紅炸子雞,第三代全新Audi TT/TTS高性能雙門跑車本周上市。TT雙門跑車是奧迪最具代表性且知名度最高的性能跑車。 (黃琮淵攝)
搶當高性能跑車市場領頭羊,台灣奧迪首度引進全新第3代TT及TTS雙門跑車,今年底之前還會再引進兩款性能車款,希望帶動其他車款銷售動能,全年品牌銷量上看6000輛。為替新車造勢,台灣奧迪斥資上千萬元在台北市信義區克緹廣場打造展示全新車款的「超快敢跑道」,並在現場展出高空燈光秀,展現搶灘高性能跑車市場企圖。
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豪華進口車熱銷,高性能車款去年以來異軍突起,不少後座買家變身前座買家,除了雙B傳統豪華房車外,也對國外近年發表的性能車款有興趣,並透過選購性能車犒賞自己。台灣奧迪月初發表S6 Sedan、S6 Avant及 New RS6 Avant和New RS7 Sportback等4款性能新車,不到1個月又發表新車,顯示對性能車買氣看好,車海攻勢上膛。台灣奧迪行銷處長賀安琪(Angelika Hilger)表示,TT雙門跑車自1995年問世後,去年北美車展再發表第3代車款,國內詢問度即相當熱絡,預估全年銷量可達到130輛。賀安琪透露,在周末新車上市之前,預接單量已達30張,這是過去沒有過的好成績,台灣奧迪決定打鐵趁熱,年底前再導入兩款性能車款,直取國內高性能跑車市場龍頭寶座。配合性能車款導入,台灣奧迪將再拓點,除現有的12個新車展示中心及3個嚴選中古車展示中心之外,2017年前再增加3至5個結合展間及維修廠的大型據點,衝刺年銷1萬輛目標。(中國時報),